JIFFY LUBE / HIGHLY TRAINED
Probably one of my favorite campaigns was developed with the help of The Perlorian Brothers for Jiffy Lube. We wanted to communicate that Jiffy Lube technicians are highly trained in more ways than one and do more than just oil. Absurdity ensued. The campaign launched during March Madness and had a supplementary content series online. Car counts increased 13% for the duration of the campaign.