PENNZOIL / MOTOR OIL REIMAGINED
To introduce Pennzoil's new motor oil made from natural gas, we shot a first-of-its-kind commercial with animated projections on gas vapor clouds. This idea took 6 weeks of R&D, making sure we could pull off everything live in camera. We also teamed up with the Grammy winning Atticus Ross for the score and casted Bryan Cranston as the VO. It just felt right considering the subject matter and visuals. He's still the one who knocks.