INSOMNIA COOKIES / REAL AS IT GETS
Insomnia is home to the original cookie fanatics—the real ones. From late-night munchers to daytime cookie monsters. The ones with grit. The ones who go against the cookie-cutter. The ones who keep life messy and unfiltered. While some chase clout, we’re just chasing it with milk. The strategic approach was to capture genuine moments with real people, avoiding flashy production techniques or post-production retouching. This is a brand campaign that’s as real as the customers—and the cookies.
